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Showing posts from November, 2019

The rise of Clean Label Consumerism

Consumer interest in clean label or natural ingredients continues to rise. Approximately 50–75% of consumers believe that products with natural ingredients or fewer ingredients — or foods with other attributes such as better nutrition, environmental sustainability or ethical sourcing — qualify as clean label. Consumers are lately paying more attention to the labels, lists of ingredients, nutritional values and claims. The clean label ingredients can be identified as emulsifiers, stabilizer, and thickeners (EST), flavor, preservatives, colorants, and others. They are applicable in various industries including bakery & confectionery, dairy & frozen desserts, beverages, oils & fats, snacks, meat products, and others. Clean label is a growing opportunity globally owing to the health concerns over adverse health effects of artificial ingredients and increasing consumer awareness on the use of consumer-friendly ingredients that are natural, organic, allergen free, non-GMO